Restless spirit, with a degree in economics in his luggage, young Phil Knight borrowed fifty dollars from his father and started a company with a single purpose: to import high-quality, low-cost track shoes from Japan. Selling the shoes from the trunk of his car, Knight made a turnover of eight thousand dollars in that first year, 1963. Today, Nike's annual sales reach thirty billion dollars, and its logo is a symbol of grace and grandeur, one of the few recognizable in every corner of the world.
Knight, the man behind the logo, has always been a mystery. Now, in a modest, unfiltered, funny, and beautifully structured biography, he finally tells his story. It all begins with a classic moment, where at a crossroads, he must choose the right path.
At the age of twenty-four, traveling through Asia, Africa, and Europe with a backpack on his shoulders and grappling with life's big questions, Knight decides that the unconventional path is the only one for him. Instead of working for a big company, he will create something entirely his own, something new, dynamic, different. He will take risks, often have to step back, face ruthless competitors, enjoy thrilling triumphs, and avoid disasters at the last moment. Above all, he will build relationships that shaped the heart and soul of Nike, with his former coach, the irritable and charismatic Bill Bowerman, as well as with his first employees, a group of misfits and sages who quickly transformed into a band of crazed brothers.
Together, harnessing the electrifying power of a bold vision and believing in the redemptive and transformative power of sports, they created a brand and a culture that changed everything.