The founder of GEOX launched in 1995 a new type of shoe with holes in the sole in the Italian market. The source of inspiration was an incident that happened to him in the Nevada desert... Henry Ford had said about the Model T, Ford's first car produced on an assembly line, that "the consumer can choose any color they want, as long as it's black." However, the calf from which the idea for the mass production of the Model T originated was not black... LEGO's plastic bricks "combine" assembly with the right, creative play. After all, whoever has the name must also have the grace...