Very pleasant and somewhat helps with the color of the teeth even though it is not blue. I don't feel like it does anything great regarding breath, so I use it secondarily

I was pleasantly surprised! The only toothpaste that whitens my teeth! The appearance improved within 2 weeks.

One of the worst toothpastes I have tried, I used it for a month and as strange as it may seem, my teeth became very yellow, even though I am not a smoker and I do not drink a lot of coffee. The only positive thing about it is that it has a nice scent.

It is possibly the best toothpaste I have tried. My whole family agrees and we don't replace it with any other. It delivers on all its promises, with the main advantage being the easily visible whitening. It's worth giving it a try.