MSI's Flow Frozr technology enhances the cooling of the graphics card for optimal GPU performance and can help dissipate heat throughout the system by expelling hot air from the rear IO.

• New streaming multiprocessors, up to 2 times more performance and power efficiency.
• Fourth-generation Tensor cores, up to 4 times more performance with DLSS 3 compared to brute-force rendering.
• Third-generation RT cores, up to 2 times more ray tracing performance.

DLSS is a revolutionary breakthrough in AI graphics that massively boosts performance. With the help of the new 4th generation Tensor cores and the optical flow accelerator in the GeForce RTX 40 Series, DLSS 3 analyzes successive frames and motion data from the new optical flow accelerator 40 to create additional high-quality frames.

Nvidia Reflex and GeForce RTX 40 Series cards provide the lowest latency and the best responsiveness for the ultimate competitive advantage.

Designed to optimize and measure system latency, Reflex offers faster target acquisition, quicker reaction times, and the best aiming precision for competitive games.

With the help of the 8th generation encoder (NVENC), the GeForce RTX 40 series ushers in a new era of high-quality streaming with support for next-generation AV1 encoding, which is designed to provide greater performance than H.264, unlocking stunning streams at higher resolutions.

Additionally, exclusive optimizations in your favorite live streaming applications give your audience the best version of you, every time.

The Nvidia Omniverse functions as a hub for connecting the existing 3D workflow, replacing linear pipelines with live synchronization creation, allowing you to create like never before and at speeds you have never experienced.

GeForce Game Ready drivers provide the best possible experience for your favorite games. They are finely tuned in collaboration with developers and have been extensively tested on thousands of hardware configurations for maximum performance and reliability.

Connect, play, capture, and watch with exceptional HDR at resolutions up to 8K with the GeForce RTX 4070. Capture HDR footage up to 8K with GeForce Experience ShadowPlay and play smoothly with AV1 decoding.

With incredible power and a massive 12 GB memory, it can handle many popular games in 8K. It supports 8K 60Hz HDR and variable refresh rate (VRR), as defined in HDMI 2.1, all with a single connection cable from your computer to the 8K display.

Nvidia's Resizable BAR is an advanced PCI Express feature that allows the CPU to access the entire GPU frame buffer simultaneously, improving performance in many games.