Samsung's 4K processor enhanced with AI creates an immersive 4K viewing experience. The 4K AI Upscaling technology enhanced with 20 AI neural networks makes the content almost equivalent to 4K picture quality. The NQ4 AI Gen2 Processor upgrades the image and sound to provide a 4K viewing experience whether you are streaming on OTT services, playing your favorite video games, or watching live sports broadcasts.

The beautiful Infinity One Design will elevate your viewing experience with its incredibly slim profile.

4K AI upscaling technology transforms your content to nearly 4K resolution.

Recognizing the intense daylight or ambient lighting, the NQ AI Processor adjusts the visibility of dark scenes accordingly. Enjoy vivid HDR images with enhanced brightness and color settings for a rich, immersive viewing experience.

The Real Depth Enhancer mirrors the way human eyes process depth by increasing contrast in the foreground. Enjoy realistic images with depth as perceived by human eyes.

Enjoy accurate color reproduction. Thanks to expert calibration, colors adjust even to subtle changes in shades.

Let your TV automatically detect the type of game you are playing and set the appropriate game settings. Forget about the settings and just enjoy the game.

Thanks to the built-in SmartThings hub in your TV, you can seamlessly connect and control your Matter and HCA standard-compatible smart devices without needing an additional device.

The 360 Audio Mode feature, in combination with Galaxy Buds, makes your TV sound incredibly realistic. The Direct Multi-Channel and Enhanced Head Tracking can even detect the direction of the sound as you move your head, giving you an immersive 3D audio experience in the space.

View the content of your TV and compatible smartphone simultaneously on the same screen. Whether it's live match statistics or gaming videos, simply connect your compatible smartphone and enjoy a level of multi-screen capabilities. At the same time, you can enjoy multitasking and watch content simultaneously.

Enjoy an amazing surround sound experience that immerses you in the action. Thanks to Dolby Atmos, the Neo QLED delivers multidimensional sound for an excitingly realistic audio experience.

Enjoy three-dimensional sound that puts you in the middle of the action thanks to the built-in 4.2.2ch speakers and AI-powered sound that follows the action.

Adaptive Sound Pro adjusts the sound by taking into account the characteristics of the space and the audio content. Enjoy vibrant, yet balanced sound with great voice clarity thanks to AI sound processing that extracts and processes audio objects.