The NVIDIA Ada Lovelace architecture fully unleashes the capabilities of ray tracing technology that simulates the behavior of light in the real world.

With the unique power of the new GeForce RTX 40 series and the 3rd generation RT cores featuring the new hardware units "Opacity Micromap Engine" and "Micro-mesh Engine," you will experience unique moments in your games.

Increases performance for all GeForce RTX cards, using AI to produce higher resolution frames from lower resolution input.

DLSS collects samples of multiple lower resolution images and uses motion data and feedback from previous frames to reconstruct native quality images.

Take your creative projects to the next level with Nvidia Studio. With new dedicated hardware, the RTX 40 series unlocks unparalleled performance in 3D rendering, video editing, and graphic design.

Enjoy feature-rich RTX accelerations in top creative applications, world-class Nvidia Studio drivers designed to provide maximum stability, and a suite of exclusive tools that leverage the power of RTX for AI-supported creative workflows.

Use AI to turn simple strokes into realistic landscape images. Quickly create backgrounds or speed up your idea exploration, so you can spend more time visualizing your ideas.

Nvidia Omniverse functions as a hub for connecting the existing 3D workflow, replacing linear pipelines with live-sync creation, allowing you to create like never before and at speeds you've never experienced.

Capture and share videos, screenshots, and live streams with your friends. Keep your drivers up to date and optimize your game settings. GeForce Experience allows you to do all that. It is the essential companion to your GeForce graphics card.

Virtual reality offers some of the most immersive experiences in PC gaming. But getting VR right is challenging. With actual screen resolutions at 4K and increasing, minimum refresh rates of 90 Hz, and high latency tolerances, VR is one of the most demanding PC applications in the world and requires the most powerful GPUs in the world.

NVIDIA's GeForce RTX GPUs give you the performance you need to power top titles on the latest VR units. Additionally, they feature technology to crank up the settings for truly impressive, immersive gameplay.

ASUS GPU Tweak III is more intuitive and feature-rich than ever. A revamped interface offers greater accessibility, incorporating essential functions into a central dashboard, and the voltage-frequency tuner has been revised to make overclocking even easier. Additional goodies, such as 0dB fan technology, a fully customizable display, and logging capabilities ensure that you get the most out of your graphics card.