The new GeForce RTX 40-series is based on the more energy-efficient NVIDIA Ada Lovelace architecture, which represents a "quantum leap" in both performance and AI-powered graphics. The new SMs (Streaming Multiprocessors) offer up to 2x higher performance and up to 2x higher energy efficiency, with 4th generation Tensor cores providing up to 2x AI performance and 3rd generation RT (Ray Tracing) cores delivering 2x the ray tracing performance compared to the past.

DLSS is a revolutionary breakthrough in AI graphics that massively boosts performance. With the help of the new 4th generation Tensor cores and the optical flow accelerator in the GeForce RTX 40 Series, DLSS 3 analyzes successive frames and motion data from the new optical flow accelerator 40 to create additional high-quality frames.

The Nvidia Reflex and GeForce RTX 40 Series cards provide the lowest latency and the best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex offers faster target acquisition, quicker reaction times, and the best aiming precision for competitive games.

Steal the show with incredible graphics and high-quality live streaming, without any stuttering. With the help of the 8th generation encoder (NVENC), the GeForce RTX 40 series ushers in a new era of high-quality broadcasting with next-generation AV1 encoding support, designed to provide greater performance than H.264, unlocking stunning streams at higher resolutions. Additionally, exclusive optimizations in your favorite live streaming applications give your audience your best self, every time.

The Nvidia Omniverse functions as a hub for connecting the existing 3D workflow, replacing linear pipelines with live synchronization creation, allowing you to create like never before and at speeds you have never experienced.

GeForce Game Ready drivers provide the best possible experience for your favorite games. They are finely tuned in collaboration with developers and have been extensively tested on thousands of hardware configurations for maximum performance and reliability.

Connect, play, capture, and watch with exceptional HDR at resolutions up to 8K with the GeForce RTX 4090. Capture HDR footage up to 8K with the GeForce Experience ShadowPlay feature and play smoothly with AV1 decoding.

With incredible power and a massive 24 GB memory, it can handle many popular games in 8K. It supports 8K 60Hz HDR and variable refresh rate (VRR) as defined in HDMI 2.1, all with a single connection cable from your computer to the 8K display.

The WINDFORCE cooling system features three unique blade fans of 100 mm, which rotate alternately, 9 composite copper heat pipes, a large copper plate that directly touches the GPU, active 3D fans, and screen cooling, which together provide high heat dissipation performance.

The new anti-sag bracket is customized for each graphics card. It provides optimized reinforcement and better overall visual appearance.