Pleasant ergonomic design, with curves that fit the hand and a practical belt clip that also helps with grip. Durable, non-slip plastic casing. The length of the tool defined by a discreet "heel" at the back makes internal measurements accurate as well. Two-position brake (temporary stop or locked), which keeps the tape where you press it (does not retract 1-2 mm). Smooth return and stop. The high-quality tape has a "matte" finish (does not shine, does not cut) and a warning for its end, so no one can pull it off... After all, it's just a simple tape measure, but I thought it fair to elaborate a bit more, praising the thoughtful details.