A book about understanding the depth of creative abilities in all people, encouraging businesses and organizations to believe in the innovative powers they possess. A groundbreaking book that promotes a revolution of creativity in education.

The book addresses our attitude towards the rapidly changing data of modern culture at all levels: politics, economy, culture, and the environment. The element of unpredictability in human affairs is at the heart of its argument, regarding the cultivation of creative powers in businesses, education, and everyday life. Through examples involving CEOs of multinational organizations and non-profit organizations, politicians, artists, scientists, students, parents, and educators, some perspectives are presented for a revolution of creativity at all levels of modern social life.

The author of the book is Sir Ken Robinson, internationally recognized as a pioneer in the field of education development, creativity, and innovation. He is also one of the most influential speakers worldwide, as his speeches deeply influence every audience anywhere in the world.

It is estimated that over 240 million viewers in more than 150 countries have seen his famous TED Conference videos from 2006 and 2010.

He collaborates with governments in Europe, Asia, and the United States, with international organizations, with the "Fortune 500 companies," and with some of the world's largest cultural organizations.