The NVIDIA Ada Lovelace architecture fully unleashes the capabilities of ray tracing technology, which simulates the behavior of light in the real world.

With the unique power of the new GeForce RTX 40 series and the 3rd generation RT cores that feature the new "Opacity Micromap Engine" and "Micro-mesh Engine" hardware units, you will experience unique gaming experiences.

Increases performance for all GeForce RTX cards, using AI to generate higher resolution frames from lower resolution input.

DLSS collects samples of multiple lower resolution images and uses motion data and feedback from previous frames to reconstruct images of native quality.

Take your creative projects to the next level with Nvidia Studio. With new specialized hardware, the RTX 40 series unlocks unparalleled performance in 3D rendering, video editing, and graphic design.

Enjoy rich RTX acceleration in top creative applications, world-class Nvidia Studio drivers designed to provide maximum stability, and a suite of exclusive tools that harness the power of RTX for creative workflows with AI support.

The NVIDIA Broadcast application transforms any room into a home studio, taking your live streams, voice chats, and video calls to the next level with powerful artificial intelligence effects such as noise and room sound removal, virtual background, and much more.

Use AI to transform simple strokes into realistic landscape images. Quickly create backgrounds or accelerate the exploration of your ideas, so you can spend more time visualizing your ideas.

Record and share videos, screenshots, and live streams with your friends. Keep your drivers up to date and optimize your game settings. GeForce Experience allows you to do all of this. It is the essential companion for your GeForce graphics card.

Virtual reality offers some of the most immersive experiences in gaming PC. But achieving the right VR is difficult. With real 4K screen resolutions and increasing refresh rates of 90 Hz and high latency tolerances, VR is one of the most demanding PC applications in the world and requires the most powerful GPUs in the world.

NVIDIA's GeForce RTX GPUs give you the performance you need to power top VR titles on the latest VR units. Additionally, they feature technology to push the settings for truly impressive, immersive gameplay.

Inspired by aerodynamic concepts, the Zotac Gaming GeForce RTX 4070 Ti uses an AIR-Optimized design to showcase the best of itself as the most advanced GPU gaming in the world powered by NVIDIA Ada Lovelace architecture. For players and enthusiasts who desire ultimate performance, the Trinity OC graphics card has everything to offer - from unmatched power to exceptional thermal performance and noise.

Up to 50% larger fan blade compared to the previous generation.

The huge 3.5 slot footprint fills a large stack of aluminum fins, ready for the most intense thermal challenges.

Made from composite layers consisting of a thicker casing, each heat pipe is more efficient in heat transfer.

A central fan with reverse rotation contributes to reducing air disturbances, minimizing noise with a smoother airflow. Further noise improvement is achieved with the help of installed anti-vibration cushions.

Adjust fan speeds independently through the Zotac Gaming FireStorm Utility software to apply increased airflow only when needed.

In Zotac's triple fan models, the left and middle fans are grouped together and will rotate at the same speed.

The overall rigidity is supported by a solid cast metal backplate with further reinforcement from a rear retention bracket that is installed on Trinity OC models.

Take advantage of a metal support base that accompanies the package for additional GPU reinforcement.

The brand new Zotac Gaming FireStorm Utility for the 40 series features a completely redesigned workspace that facilitates complex tasks of detailed configuration. The new software offers a multitude of configuration and monitoring options including clock speeds, GPU memory frequencies, voltage, fan speeds, fan curve settings, Spectra RGB lighting effects, and one-click BIOS switching.