The new GeForce RTX 40-series is based on the more energy-efficient NVIDIA Ada Lovelace architecture, which represents a "quantum leap" in both performance and AI-powered graphics. The new SMs (Streaming Multiprocessors) offer up to 2x higher performance and up to 2x higher energy efficiency, with 4th generation Tensor cores providing up to 2x AI performance and 3rd generation RT (Ray Tracing) cores delivering 2x Ray Tracing performance compared to the past.

DLSS is a revolutionary breakthrough in AI graphics that massively boosts performance. With the help of the new 4th generation Tensor cores and the optical flow accelerator in the GeForce RTX 40 Series, DLSS 3 analyzes successive frames and motion data from the new optical flow accelerator 40 to create additional high-quality frames.

The Nvidia Reflex and GeForce RTX 40 Series cards provide the lowest latency and the best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex offers faster target acquisition, quicker reaction times, and the best aiming precision for competitive games.

The NVIDIA Broadcast application transforms any room into a home studio, taking your live streams, voice chats, and video calls to the next level with powerful AI effects such as noise removal and room sound, virtual background, and much more.

The Nvidia Omniverse functions as a hub for connecting the existing 3D workflow, replacing linear pipelines with live synchronization creation, allowing you to create like never before and at speeds you have never experienced.

GeForce Game Ready drivers provide the best possible experience for your favorite games. They are finely tuned in collaboration with developers and have been extensively tested on thousands of hardware configurations for maximum performance and reliability.

Connect, play, capture, and watch with exceptional HDR at resolutions up to 8K with the GeForce RTX 4090. Capture HDR footage up to 8K with the GeForce Experience ShadowPlay feature and play smoothly with AV1 decoding.

With incredible power and a massive 24 GB memory, it can handle many popular games in 8K. It supports 8K 60Hz HDR and variable refresh rate (VRR) as defined in HDMI 2.1, all with a single connection cable from your computer to the 8K display.

The TRI-FROZR 3 is one of MSI's most advanced air cooling systems, consisting of an extremely dense heatsink with dozens of fins, enhanced by a copper, nickel-plated base that transfers heat from various components (e.g., GPU, memory chips) to the Core Pipes (MSI's name for heatpipes) and from there to the heatsink fins to be dissipated with the help of fans. The latter are TORX FAN 5.0 type with Dual Ball Bearings. The technology offers +23% more airflow compared to an axial-tech fan and 10% more than a TORX FAN 4.0 fan. The card is also equipped with a metal backplate.

The exclusive MSI Center software provides you with real-time information about the status of the graphics card - e.g., clock speeds, temperatures, operating voltages, fan rotation rates, and much more, to avoid unnecessary workload for your system. It also allows you to create profiles with your settings for each game individually, adjust the lighting, etc. (Gaming Mode, Smart Priority, User Scenario, Smart Image Finder, MSI Companion, Noise Cancellation, System Diagnosis, MSI Afterburner, etc.)