Agar is a powder that contains 84% dietary fiber and is produced from pure extract of white algae. If you are cautious about using traditional animal gelatin or are simply a vegetarian looking for a plant-based thickening agent, agar is the solution you are looking for! Essentially, it is a polysaccharide derived from the algae of Southeast Asia, and through the boiling process, this gelatinous white and semi-transparent substance is collected. It is rich in trace elements and iodine. It contains no colorants or preservatives and is completely safe for your health, while having a neutral aroma and taste.