The developmental course of tourism at a global level, despite the setback due to Covid-19, is impressive. Especially for Greece, tourism has been and will continue to be one of the most important sources of wealth. Apart from being a significant sector of economic activity for the country, tourism is also a major employer. These facts make it necessary to have a comprehensive understanding of the tourism industry and the methods through which the management of tourism businesses can become more efficient. The purpose of Tourism Marketing is to help tourism professionals deeply understand the unique characteristics of the tourism industry and the specificities of tourism services, and to learn those methods that lead to successful marketing strategies and tactics in the field of tourism services, including destination positioning strategies.