It is indeed a pastel shade, but the result was almost imperceptible even on very light hair like mine.
On the positive side, it is hair-friendly, as well as budget-friendly.

It gets one star because I can't give a lower rating. I have never bought a worse hair product. I bought it to reapply purple color that had almost faded, and besides the fact that from the first use the hair did not come out evenly, in the next wash they faded worse than before.