With this collection of Jeff Bezos's writings – which includes his groundbreaking annual letters to his companies' shareholders, as well as numerous speeches and interviews that shed light on his background, work methods, and the evolution of his ideas – you will gain unique access to the "hows" and "whys" of his success. 

Covering a wide range of topics, from politics, innovation, and customer-centric obsession to climate change and space, this book offers a rare opportunity to learn how Bezos perceives our world and its future direction.

A master class in business values, strategy, and execution, written in a direct and pragmatic style. Among other things, it analyzes:
The importance of the Day 1 mindset.
Why everything depends on "long-term thinking".
What customer obsession truly means.

Above all, it answers the fundamental question: How do Amazon and its imitators affect the way we live and what can we learn from them?
How to make business breakthroughs and create meaningful organic growth in an already successful company.
Why the need for business culture is absolute.
How the willingness to fail is directly linked to innovation.
What the pandemic has taught us so far.