Ramón Rodríguez Verdejo (San Fernando, September 20, 1968), widely known as Monchi, has become a reference point of international caliber. He is one of the few legends of today's football era who did not become a song on the lips of fans as a player, but wearing his suit and jeans.

He is a self-taught football technical director who was placed in this position as a temporary solution at a time when Sevilla's coffers were empty and the team was unable to fulfill its financial obligations. Monchi achieved the unthinkable with a team that had never had such success at the European level.

This book, which balances between an academic manual for a successful business model and a summary of untold stories about transfers and the stormy world of professional football, aims to reveal the ins and outs of a job that moves hundreds of millions of euros every year and is capable - depending on whether it is done sensibly or not - of elevating or burying the passion of fans.

One could say that it is more than just a football book. Monchi does not teach coaching, that is not his job. However, he teaches business methodology, self-improvement, and systematization of a model that showed from the beginning that it would be successful (since it was unique), but would not succeed if the human factor, Monchi, did not constantly intervene among the excel sheets, software, and all those talent and player evaluation programs.