Try any habit, start small, find where it naturally fits into your life, and cultivate its growth.

BJ Fogg, an iconic figure in Silicon Valley and founder of the legendary Behavior Design Lab at Stanford University, has decoded the formation of habits. With the Tiny Habits© method, which is based on twenty years of research and used by over 60,000 people, he reveals that the key to behavior change is the opposite of what you've always been told. It's not about willpower, but about starting with small steps and in a way that makes you feel good.