Many believe that a winner is someone who never gives up the fight, but persists to continue under any circumstances. Seth Godin - known for his books "Purple Cow", "All marketers are liars", "Tribes" - overturns the familiar stereotype here: what distinguishes successful people is flexibility, not futile persistence, the ability to avoid dead ends (which are a waste of energy) and to remain focused only on what is worthwhile.

This enjoyable book shows you how to emerge from the "bottom", finding the courage for the next step. How to adapt to life's unexpected events, how to change direction and navigate through difficulties.