I have been buying it for 4 years now in this specific shade, while I have also tried some blond ones. For me, it is the best and most effective hair dye in supermarkets. It brings out the exact color, doesn't irritate, and doesn't damage the hair like other similar ones. Especially the cream it has inside is the best.

The shade 7.43 is intense but doesn't turn orange. I, who have blonde roots, when it fades after 15 days, the color gets mixed up and it appears more natural ginger.

I bought the 5.3. They turned red within a few days. They also faded in irregular spots, the first time I've seen it in a dye. It didn't cover the white at all. The only positive thing is that it doesn't sting at all and it comes off easily from the skin.
My mother, who uses a blonde shade, is satisfied. So I don't know why it was so bad on my hair