By far the best I have ever bought from herbal products, I used to use the cream but this gel is better. It absorbs very quickly and is almost odorless. It is a colorless gel with a little yellow color. It doesn't work miracles if you have a serious problem with hemorrhoids, you need treatment. However, itching goes away immediately with this and you feel relieved. Maybe it would need a cap with a channel so you can apply it internally.