"Working hard for something we don't care about is called stress.
Working hard for something we love is called passion."

This unique book delivers the message in an innovative way that together we can do better and teaches us the value of solidarity, optimism, and inspiration. Simon Sinek, with the third most viewed TED.com talk of all time and author of the bestseller "Start with Why", gathers the wisdom he has gained from all over the world in a tender and original illustrated allegorical tale for adults.

"What do you intend to do with your life? What are you doing with your life right now? Do you have goals? Vision? A clear sense of why you do what you do?"

We all know someone who has faced at least one of these questions - and the answers seem difficult or uncertain...

There are many paths to the unknown future, but only one dramatically increases the chances of enjoying the journey: to travel together with someone we trust. Of course, we can try to build a successful career or a happy life on our own - but why should we do that?

Because together we can do better!