Could Coca-Cola collaborate with Pepsi, Nike with Adidas, Village with Odeon, Alpha Bank with National Bank?
For many years, the established strategy of "Live and let others die" is challenged by this book, proving (both theoretically and with real examples) that collaborative strategies can be much more profitable.
So, ask yourself: - What has more value, your success or your competitor's failure? - The largest market share or the highest profits? - Do you know precisely your direct and indirect competitors, your complements and your substitutes? - Have you realized and evaluated your own importance (or insignificance) in the industry, your own added value?

The "game" of strategy is anything but simple. Opposing forces, uncertain present and future, rapid and constant consumer change...

How much does it cost to remain uninvolved in the developments? Benchmarking, Co-opetition, Game theory... No strategy makes sense if a business is characterized by egocentrism and introspection.

And to paraphrase the famous phrase: "The (business) games are dead. Long live the (business) games!" The difference is that now, the sum doesn't need to be zero. It's time to explore games of constant sum, where the goal continues to be profit maximization, but the result is "win-win" instead of "win-lose".