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Προβλέψιμα Παράλογοι, The hidden forces that shape our decisionsCode: 109197
- Author: Dan Ariely
- Publisher: Enalios
- Μορφή: Soft Cover
- Έτος έκδοσης: 2008
- Αριθμός σελίδων: 351
- Κωδικός ISBN-13: 9789605363703
- Διαστάσεις: 21×14
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Description
When it comes to making decisions in our lives, we think we are rational and that we make smart and beneficial choices. But is it really so?
Not only do we constantly make mistakes and wrong choices, but we foolishly repeat our wrong choices, precisely because we have forgotten to think with simple, common sense....
"An amazing book, provocative and entertaining at the same time, with examples ranging from the virtual drugs given to us by doctors, to the pleasure of some soft drinks like Pepsi. Ariel reveals the games our mind plays on us and shows us how to stop being fooled."
(Jerome Groopman, Professor of Medicine at Harvard University)
Specifications
- Genre
- General Psychology
- Language
- Greek
- Subtitle
- The hidden forces that shape our decisions
- Format
- Soft Cover
- Number of Pages
- 351
- Publication Date
- 2008
- Dimensions
- 21x14 cm
Important information
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Reviews
Very interesting book, I would rate it 9.5/10.
Simple writing, divided into chapters, and it focuses on specific types of "illogical" human behaviors as well as the experiments that have been conducted to confirm these predictable irrational behaviors.I initially read it in English but bought it in Greek as a gift.
It contains substantial answers to why we tend to choose one out of three options, what "free" means, what it means that everything for humans is relative to some choice, and many more.
For example, Phillip Adcock argues that "our brain simply cannot handle the large number of decisions we have to make in a store. When in a supermarket, we have to deal with a different offer every three-quarters of a second, we simply cannot handle it. If we find offers on 85 different types of beer in an aisle, our brain is unable to consider these offers and chooses a smaller number (4-5) to start the decision-making process of purchase. This process is not conscious.
This book is a journey through repetitive, illogical human behaviors.
Translated from Greek ·Did you find this review helpful?