"The Art of Persuasion" by Professor Robert B. Cialdini has established itself as the most important book on the subject of persuasion published to date. In it, the distinguished social psychologist explains why some people are extremely persuasive and how we can "defeat" and "surpass" them. He analyzes the six psychological secrets that push us to consent when used skillfully, how to defend against them - and how to use them to our advantage.

"The Art of Persuasion" is an excellent book, both scientific and popular, which was included in the Business Best Seller List of New York. Although it is based on extensive and long-term scientific research, it is useful and touches every person. Thus, Best Sellers Magazine writes that this book "touches chords deep within our hearts and souls," while the Journal of Social and Clinical Psychology describes it as a "proverbial goldmine" thanks to the scientific research presented in it. The Journal of Retailing suggests it be included in the mandatory bibliography of all business studies programs, and the Journal of Marketing Research describes it as one of "the most important books written in recent years for marketing professionals." Fortune Magazine ranks it among the seventy-five smartest business books (75 smartest business books).