It is easy to apply, but that's about it. It doesn't have the classic smell of similar products, and more specifically, it doesn't have any smell at all. It doesn't seem to have any effect, as the only thing you feel is the greasiness of the cream and nothing else. Even when applied under the nose in the area of the nostrils, it's difficult to feel anything except for a faint "tingling". Maybe it's good for children who have difficulty tolerating the strength of other similar products. For adults, its strength is very mild to non-existent.