Contains:
Foundations of Consumer Behavior, Buying, Having, and Being: An Introduction to Consumer Behavior, Decision Making Process and Consumer Behavior, Cultural Influences on the Decision Making Process, Consumer Well-being and Social Welfare, INTERNAL INFLUENCES ON CONSUMER BEHAVIOR, Perception, Learning and Memory The Self, Attitudes and Persuasion, EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR, Group and Situational Influences on Consumer Behavior, Consumer Identity: Gender Roles and Subcultures, Consumer Identity II: Social Class and Lifestyle, Networked Consumer Behavior: Social Diffusion of Messages, Social Networks and Fashion.