The book is a systematic negotiation of the importance, role, and ways of developing retail sales by modern Greek businesses.

Based on the modern reality of Greek entrepreneurship, "Retail Sales in Greek Entrepreneurship" consists of twelve concise and substantial chapters and is divided into three parts:

- The retail sales business
evolution of retail trade, life cycle of retail trade, future of retail trade in the digital age, forms of retail sales
- Management of retail sales businesses
strategic planning, organization and management, human resource management, financial management-accounting
- Retail marketing
information system and marketing research, customer behavior and segmentation, selection of location and store layout, procurement and inventory control, pricing and product promotion

Each chapter presents a wealth of examples from Greek businesses, as well as exercises and applications aimed at fully understanding the content and effectively implementing the principles and strategies of retail sales.

"Retail Sales in Greek Entrepreneurship" is a useful and practical guide for both owners and executives of retail sales businesses and for those who wish to start their activities in this field.