The exponential development of technology and especially information and communication technologies are transforming the way organizations and businesses interact with customers, suppliers, and partners, making the concept of e-commerce an integral and continuously growing part of business.

In this environment, the book "E-Business and Marketing: Innovative Models in a Digital Environment" offers a comprehensive approach to the design, implementation, and improvement of e-business and marketing strategies, as well as the measurement of their effectiveness.

It is structured in the following ten chapters:

- The digital environment and marketing.
- Consumer behavior in the digital era.
- Market research and information management.
- Strategic planning for digital business action.
- Innovative business models and marketing.
- Value creation: products, services, content.
- Revenue generation and pricing on the internet.
- Multi-channel distribution and sales.
- Communication-promotion in the digital environment.
- Measurement of e-business and marketing effectiveness.

"E-Business and Marketing" covers all aspects of implementing e-business within a company, providing both theoretical foundations, extensive bibliography, and internet links for further study, as well as a wealth of practical applications through examples and case studies that demonstrate the effectiveness of various methodologies, techniques, and models in practice.

It is aimed at professionals in the field, entrepreneurs, executives in the private and public sectors, freelancers, students, and generally "all those who have the passion to learn, experiment, envision, implement, and innovate in digital business".