For effectiveness, I don't know why I bought it on Friday night and started using it on Sunday morning. I started noting when I apply it to test it. It has a nice texture, it doesn't stick and I simply fell in love with its scent!! I almost open it every 5 minutes just to smell it!! Something tells me that because of its wonderful (for me) scent, I finally found a cream that I will use morning and night and won't leave it on the shelf like the others! Oh, and also its scent lasts (if you apply it at night, until the morning!). I should have bought 10 more of these, who would have imagined they would be so perfect!!