The best straightening iron! I have bought it twice in 15 years. It heats up quickly, straightens hair quickly, and the result lasts a long time!

One of the best straighteners I have used and the same goes for everyone who has used it compared to their own. I recommend it! For this price (but also compared to others that cost more) the result is excellent!

It is amazing, I bought it for the first time 11 years ago and I don't change it for anything, it straightens my hair beautifully!

I had tried this straightener from cousins and friends until I bought it. It has fallen at least 2 times, but it is in perfect condition, almost like new. It straightens hair well in about 10-15 minutes. I also make wide curls because I know how to use it on my hair. Yes, it damages the hair naturally like all straighteners, but it is perfectly reasonable. Unfortunately, recently (after 8+ years of almost daily use) the on/off light flickers due to the cable. It is not possible to be fixed so it needs to be withdrawn. I recommend it more than anything else. I was sad when it broke. I have also bought a professional one for 200+ euros to have a second one but it doesn't compare! This one is simply amazing!

I buy it for the 2nd time. The previous one broke completely after 3 repairs in 14 years (the cable inside the base gets cut). I don't care to buy anything else because it is the best hair straightener, it works like a charm! If it breaks again, I will buy the exact same one, although I am thinking of getting another one just to be safe in case it goes out of circulation.

The best thing I have ever bought, I highly recommend it! It only takes me 10 minutes to straighten my hair using 160 or 180 degrees, which is very frizzy and thick. It doesn't get damaged at all in humidity or even in the rain.
I have had it for 5 months and without paying much attention to my hair or using suitable products, it hasn't had any split ends at all. YES, you should get it!

Steady value for many years! We have bought it many times!

Very good job. The only negative is that if you want it to also make curls, it DOES NOT do that. And it is a bit heavy.

I would totally recommend. I have only used izzy straighteners in my life, and this one has proved to be the best one yet! I have it for 8 years now, still as good as I first bought it. I have dropped it more times than I can count, and the screen doesn't work very well, but it is completely my fault, and even so, it still works great!! It goes idle, after 15 mins of not using, which is very helpful, because I often forget it open, and then it will shut down, after half an hour, which for me is perfect!

Honestly, the best straightener there is. I have had it for 15 years and it hasn't had any issues. I have very long, frizzy, and damaged hair, and in 10 minutes I have straight hair. Personally, the result lasts until I wash my hair again (3+ days) and it heats up in about 1 minute. If it ever stops working, I will definitely buy the same one again.

I bought it because I read several good reviews, but I was disappointed! My own hair is frizzy, it doesn't straighten them very well, and definitely the next day they need to be straightened again! Also, I think it damages the hair quite a bit as many strands break during the process.

Average straightener, heats up quickly, has a very long cord, but the straightening doesn't hold, needs to be done almost every day, I have fine hair that breaks easily. The previous one I had, Bellissima, was much better.

You could say that I have an emotional connection with this straightener, as I have been using it since high school. I have long, frizzy hair and the wide plate helps me straighten it in 12 minutes. It may not be the latest technology model, but it is 100% effective and value for money. I always use heat protection products in combination. One of the pluses is that it has a very long cord.

I have had it for almost two years and I am quite satisfied.
Initially, I was shocked to see it heating up in about 1-2 minutes, its temperature reaches up to 200. It keeps the straightening ideal throughout the day... the next day it takes a quick press to get it straight again...
Also, it has an automatic shut-off in case you leave it on and forget...
Finally, unfortunately, it is not possible to make curls with it because the plates are flat...
I have enjoyed it very much!!!!

I have had it for 4 years and okay I have loved it for the result it gives! Very smooth and shiny hair. Especially mine, which is very frizzy, even in the countryside where I am and it is very humid, it stays straight and smooth.
However, it pulls the hair if you don't pay attention and they break, especially for curls, I have broken many tufts. Nothing has happened to me in 4 years with almost daily use, and I can't say that I take care of it.
I don't know if I would buy it again, however, I don't want it to break. I would like to get a more hair-friendly (steam) one and have that one for better occasions.

I LOVE IT!!! I have had it for 20 years!! I have bought 2 more after this one.. One steam iron that did NOTHING.. and the other one from a well-known company.. and both are still in their boxes. I WILL NOT CHANGE IT WITH ANYTHING ELSE!!! After 20 years, the only thing it has suffered is wear on the cable and a change in color.. It is my faithful FRIEND! These days I will buy another one just like it so it doesn't break and I can't find it later. I hope the company continues to produce it for many more years!!! ♥️♥️♥️

I have it.... Maybe for 20 years!! I remember everything that was released!! It hasn't suffered anything at all! Very frequent use, it straightens the hair with one pass. As soon as you turn it on, you start straightening in 2 minutes! It lags a bit in curling because the hair gets caught, but... It is a straightener!! Not a curling iron! I have used others, none like this without exaggeration... The best choice!

The only reason I removed one star is that all of these that I have bought have broken in the same spot on the cable at the rotating part, but until they break, they have definitely earned the money!
I have bought the same one 3 times and of course it took a long time to break, like around 4 years. I decided to buy a more expensive one and it's not worth it. I will buy this one again!

I bought it because of its great reviews! It has wide plates and hair gets caught on the sides, pulled, and as a result, the hair gets cut!!! I was not satisfied at all, luckily it wasn't expensive!!!

My favorite straightener. I bought it 10 years ago and now that it broke, I bought the same one again. I won't change it!

My mother gave it to me as a gift 10 years ago and it still works. The plates have worn out, so I'm looking to buy new ones and I'm seriously considering buying the same one again. It's not very lightweight in the hand and when I had short hair, it wasn't easy for details, but it does a very good job. As for whether it burns the hair, honestly, it doesn't make sense to get it without a protective spray

Very good, I stopped using it because I switched to steam. But if I want quick and immediate results, I will come back here. In 5 minutes, my hair, even if long and damaged, is ready.

I have it since 2008, the only thing that broke is the cable near the plug because I used to pull it from there, otherwise it hasn't had any issues!! I would buy it again and again

I have had it since 2007 and I am completely satisfied! I have frizzy hair and it straightens it very quickly without causing frizz. The only downside is that my hair is thin and I'm afraid it might damage it even at 160 degrees.

It is fantastic, I have a lot of hair and it straightens it very quickly because it has high temperature and it is large and holds a lot of hair. The only negative thing is that it is a bit heavy.

It's fantastic. I have had it for several years and last year it started acting up, so I gave it to a friend to fix and since then it has been working again like before. The issue was with the cable and my friend told me that if it starts acting up again, I will have to replace it, so now I'm thinking of buying it again.

I bought it for my daughter, she uses it once or twice a week. Everything that was written is true, good construction, wide plates, heats up quickly, with a rotating cord that is long enough!! I recommend it!!

It was a gift from my parents when I was in the 3rd grade of high school. Last year, at 27 years old, it simply stopped working. It served me well in every occasion and daily use, from school to university, everywhere. It was unique!

I have been using it constantly for at least 8 years and I am truly 100% satisfied. It heats up quickly, has wide plates, so it is very practical for those of us with a lot of hair, and straightening is done quickly. It is very durable, worth its money, and a big plus is the long cable it has. When it breaks, I will definitely buy it again

I have had it for over 10 years and it hasn't had any issues. It doesn't damage the hair as much compared to other straighteners. I have also given it to my mom and she can't be separated from it. The hair stays straight for hours.