The Breast Cancer Campaign was founded in 1992 by Evelyn H. Lauder with the launch of the iconic Pink Ribbon. 

The awareness campaign by Estée Lauder Companies continues this year, with the creation of another collectible bracelet, designed by Dukas Chatzidoukas. 

This year, Dukas created a luxurious "symbol" bracelet for the 30th anniversary of the Breast Cancer Campaign.

With every purchase of the Pink Ribbon Bracelet, you help women across Greece receive a free mammogram through the mobile mammography unit funded by this Greek initiative.