The shade I got was plum, which they put to replace another shade they no longer produce, a dark lipstick towards purple. I expected it not to be the same, but the shade has nothing to do with it, not even with what they show in the corresponding product photo! Otherwise, as a lipstick, it is quite moisturizing and does not last very long, but I still like its texture and prefer it. I get infections on my lips with drier/matte lipsticks and this texture is perfect for me. It is an expensive lipstick and it is a pity to spend so much money on something that does not match the color they show...