It's fine, a good solution for a NATO-style strap if you have a smartwatch and don't want it to cover the sensors. I feel like it's somewhat "short" and doesn't have enough length to wrap around the buckle after you put it on, like I'm used to with regular NATO straps.

Edit after ~2 months: It has started to "fray" in several places. Specifically, in the hole I use, where it "bulges" from the buckle and at the edge. I don't think it will hold up.

Very good quality fabric strap, a good alternative to other NATO types as it does not "bulk up" the watch, with a clasp that inspires confidence. Maybe some threads "fly off" at the beginning but for the money you can cut or burn them and you're fine.