Just like my first watch was a Flick Flack, I wanted my little daughter's watch to be from this company as well. Imagine that I have had mine for 30 years and it still works. Of course, the designs have changed since then, with a plethora of colors to choose from. My daughter is thrilled and it was the occasion for her to learn how to tell time. The strap is made of plastic, so when it gets wet, it dries easily. My daughter took a bath with it on for a whole week and she hasn't had any issues at all!!! After many crash tests, I highly recommend it!!! If it can withstand my daughter's hands, it can withstand anyone else's too!!!!