The publication of this book is a selection of articles by Umberto Eco, written over time, from 1970 to 1990.

The first part includes articles from the book "Semiotics in Everyday Life," first published in 1983 and written until 1980, while the second part includes articles from the book "Notes on Semiotics," first published in 1992 and includes articles from the decade 1980-1990.

One of the most famous and widely read authors in our country, where more than 20 of his books were published with the most notable being "The Name of the Rose," the semiotician Umberto Eco delved deeper into the history of philosophy, mass communication, and semiotics in his writings.