The wisdom contained in Aesop's fables and their application to all areas of life give us the ability to transfer them to entrepreneurship. How does it highlight honest communication with the "lying shepherd"? Why does it give courage to the entrepreneur with "the hare and the tortoise"? How does the philosophy of business emerge with "the crow and the pigeons"? What does "the wolf and the old woman" mean for active listening? How does extroversion flourish through "Winter and Spring"? What does "the woodcutter and Hermes" symbolize for the social role of business? Each fable is also a timeless entrepreneurial encouragement.