Contains:
Section 1: Foundations of Consumer Behavior, Buying, Having, and Being: An Introduction to Consumer Behavior, Decision Making Process and Consumer Behavior, Cultural Influences on the Decision Making Process, Consumer Well-being and Social Welfare,
Section 2: Internal Influences on Consumer Behavior, Perception, Learning and Memory, Self, Attitudes and Persuasion, Section 3: External Influences on Consumer Behavior, Group and Situational Influences on Consumer Behavior, Consumer Identity I: Gender Roles and Subcultures, Consumer Identity II: Social Class and Lifestyle, Networked Consumer Behavior: Social Diffusion of Messages, Social Networks and Fashion.