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Αρχές μάρκετινγκ, The Greek approachCode: 153532
- Authors: Κώστας Τζωρτζάκης, Αλεξία Τζωρτζάκη
- Publisher: Rosili
- Μορφή: Soft Cover
- Έτος έκδοσης: 2002
- Αριθμός σελίδων: 463
- Κωδικός ISBN-13: 9789608574960
- Διαστάσεις: 24×17
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- 24,49 €
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Description
The book "Principles of Marketing, the Greek approach" is aimed at students and business executives who wish to have a brief and comprehensive knowledge of Marketing. The axis around which the entire writing thought moves is the connection of Marketing theory with the Greek business reality. It includes the most recent views on Internet and Personal Marketing. This book is written in a simple and understandable language. Each chapter is accompanied by questions, application tasks, and exercises drawn from cases of Greek businesses.
Specifications
- Genre
- Marketing - Advertising
- Language
- Greek
- Subtitle
- The Greek approach
- Format
- Soft Cover
- Number of Pages
- 463
- Publication Date
- 2002
- Dimensions
- 24x17 cm
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.