Contains:
THE ECONOMIC AND BUSINESS ENVIRONMENT - SETTING THE FOUNDATIONS: What do we define as "business economics"? Economics and business decision making, The business environment, MICROECONOMICS - THE MARKET SYSTEM: Supply and Demand: How markets work, Elasticity and its applications,
MICROECONOMICS - MARKET CONSTRAINTS: Market failure, Consumers and consumer behavior,
MICROECONOMICS - BUSINESS ECONOMICS IN MARKETS: Business objectives and behavior, Business behavior and market organization, Business production decisions, Market structures, Other forms of imperfect competition, Corporate strategy and pricing policy,
MICROECONOMICS - FACTOR MARKETS: Labor market, Financial markets,
INTRODUCTION TO MACROECONOMICS: The macroeconomic environment, Aggregate demand and aggregate supply, Macroeconomics - Labor and unemployment, Macroeconomics - Inflation and price stickiness, Macroeconomics - Monetary policy, Fiscal policy and supply policy, INTERNATIONAL BUSINESS AND ECONOMICS: The global economy, Glossary, Index