"The first impression determines how you see the world and how the world sees you."

Renowned graphic designer Chip Kidd takes us into the world of design and analyzes the difference between complex and clear, impressive and illogical. From the cover of a Haruki Murakami book and the poster of a movie starring Nicole Kidman to the packaging of 1960s Batman games, Kidd reveals the hidden secrets behind design choices with a strong dose of humor, critique, and authority.

"First Impressions" is a love story for design! Every image chosen by Kidd proves that the first impression has a huge impact on how we perceive the world. And even though they told us when we were little, "Don't judge a book by its cover," sometimes we can't help it.

The Mysteryometer

Using the clever and reliable Mysteryometer to judge everyday objects and common experiences, Chip Kidd decodes the good, the bad, the ugly, and the exceptional in his own unique way. According to the author, design fluctuates between clarity and mystery. Some designs require clarity, while others require mystery - most of the time, a little bit of both is needed.

Whether you want to make a good first impression in a job interview, a meeting with potential clients, or simply better understand pop culture, design, and New York City, Chip Kidd holds the key. We live in the age of images, and our minds immediately react to what we see. What truly matters is not what we judge, but how we judge it. With intelligence? With empathy? With compassion?