"The book achieves its goal in an admirable way! While T-shirts may not have changed the world, their story shows us how the world has changed thanks to free trade and protectionism."

(Financial Times)

Follow business management professor Pietra Rivoli on an exciting adventure around the world, where she reveals the true story of a T-shirt that costs just five euros!

Rivoli examines international trade through the life cycle of this simple product!

The original journey begins in a cotton field in West Texas, passes through a Chinese factory, continues with trade negotiations in Washington, and ends in a second-hand clothing market in Africa! But Rivoli also presents something else... how the daily lives of ordinary people are affected by what we call "globalization".

Part travel reading, part history, part economic analysis, and combined with thorough scientific research, this original book shows that both critics and proponents of globalization oversimplify the world of international trade.

In fact, while the author expected the story of the T-Shirt to reveal the benefits of free global trade, she was surprised to find that:
- free markets are often not free.
- even the most faithful supporters of free trade often benefit from its restriction.
- the so-called "victims" of globalization usually reap the greatest benefits from it.