The author proposes modern and scientifically valid solutions to problems faced by businesses, based on international experience and practice. Specifically, it focuses on the uniqueness of the Greek small and medium-sized enterprise and its strategy formulation, in the current crisis conditions. The book includes both theoretical approaches and empirical findings, design and implementation techniques, as well as strategic "tools." It covers the typical needs of a full university course in strategy and entrepreneurship at the undergraduate level, but it is also aimed at entrepreneurs, executives, and employees in businesses.