I wouldn't change it with any other, I have tried many pomades and the hold and shape that this pomade gives is incomparable... it straightens curly hair with just one pass of the comb after application... and without tiring or hurting you, it leaves a natural-looking hold! I have been buying it for at least 2 years non-stop! The only average thing is the scent, which doesn't impress me but it doesn't bother me either!