ULTIMATE REPAIR FOR LEGENDARY HAIR

The Condition: Changed. We present to you the ULTIMATE REPAIR by Wella Professionals, hair repair treatment inspired by skincare. 

Shine, strength, and softness – total repair inside and out in just 90 seconds

A NEW PATENTED TECHNOLOGY FOR THE ULTIMATE REPAIR

THE STORY BEHIND THE SCIENCE:

The initial inspiration came from the skin, which has the ability to self-regenerate after damage in two ways: creating new cells internally and restoring the protective barrier externally. Hair cannot self-regenerate like skin. Thus, the challenge for the scientists at Wella Professionals was to replicate the skin's repair power, but for hair – they achieved this with ULTIMATE REPAIR.

The revolution consists of the combination of two skincare ingredients: Alpha-Hydroxy Acid (AHA)* and Omega-9**. This combination repairs all hair types and textures both internally and externally.

ULTIMATE REPAIR = internal + external hair treatment.

*An organic acid, small enough to penetrate deeply into the hair fiber. It recreates the hydrogen bonds in the fibrous core, for strong hair from the core. - RECREATES BONDS INTERNALLY

**A bio-identical lipid that targets the external part of the hair fiber. It coats the surface and replenishes the keratin sheath, recreating a protective barrier. - REPLENISHES HAIR EXTERNALLY

THE ULTIMATE HAIR CARE RITUAL IN FOUR STEPS

Four products designed with 140+ years of hair expertise, for all hair types. Each is designed with Wella Professionals' new patented technology, a combination inspired by skincare - Alpha Hydroxy Acid (AHA) and Omega-9. Practically instant repair internally and externally for all hair types and textures: curly, wavy, fine, straight, thick… and everything in between. With luxurious textures and the distinctive exclusive fragrance, ULTIMATE REPAIR elevates daily care to an exceptional experience.

Step 1: CLEANSE

Shampoo: Lightweight creamy shampoo with luxurious foam, for gentle and effective daily cleansing. Removes all harmful impurities - metals, product residues, oils, dust, and pollution - and begins the reconstruction process.

Step 2: CARE

Conditioner: Creamy intensive care conditioner that detangles, deeply strengthens, and repairs hair daily without weighing it down. Moisturizes hair, giving it a sense of cleanliness and freshness.

Step 3: TREAT

Miracle Hair Rescue: The star of the ULTIMATE REPAIR ritual and a huge innovation in bond repair technology. A lightweight liquid spray that is not rinsed out, which repairs damaged hair – internally and externally – in just 90 seconds. Detangles while intensively strengthening and smoothing hair for long-lasting transformative results. Apply once or twice a week (adjust the amount according to needs). After just one use, experience visible and tangible repair:

99% LESS BREAKAGE*    12 TIMES SMOOTHER HAIR*    ADDITIONAL SHINE*

* Instrumental test compared to using shampoo without conditioning agents

Step 4: PROTECT

Protective Leave-In: Gentle cream-serum that protects, repairs, and smooths all hair types daily. Hair becomes 8 times smoother for easier styling. Provides 5-in-1 protection from breakage, UV radiation, heat (up to 230°C), mechanical damage, and frizz. More smoothness for straight hair, more definition for curls.

ULTIMATE DETAILS

• For all hair types & textures: fine, coarse, straight, wavy, curly, very curly, afro
• Vegan
• Cruelty free
• Suitable for colored hair
• Commitment to no animal testing
• Dermatologically tested
• Gentle on the skin
• Repairs all types of damage: Chemical, Mechanical, Thermal, Environmental