As the first signs of autumn appear, fashion enthusiasts are already leaving summer behind and seeking the new trend that will accompany them into the new season. One word is increasingly heard on social media, and that is "demure." TikTok creator Jools Lebron made this trend known overnight, declaring that she is not "like other girls." No, she is demure. This style is described as modest, polished, and "without excess." Since I heard it, I've started imagining how I could incorporate it into my personal style. Get ready, because this autumn the demure trend is set to dominate fashion.

The Essence of "Demure"

In the autumn of 2024, the demure trend prioritizes modesty and grace, reflecting a shift from the bold and vibrant styles of summer. This trend invites us to return to classic pieces that exude elegance without demanding excessive attention—long, flowing skirts, turtleneck blouses, and well-tailored coats in soft tones. This understated sophisticated mood is going to take the world by storm. Let's see how you can adopt the demure style this autumn.

Color Choices

To embrace the demure style, start with your color choices. Opt for neutral and earthy tones, such as beige, soft gray, cream, and dark blue. These colors emit a sense of calm and elegance, emphasizing modesty and simplicity.

Long Skirts and Dresses

Long skirts and dresses are central elements of the demure trend. Choose designs that flow gently over the body and exude femininity without being revealing. Ankle-length skirts or those slightly above the knee, paired with closed boots, create a classic autumn look.

Turtleneck Blouses

A turtleneck blouse is the ultimate demure piece. Details like lace or subtle embroidery add a touch of romance and elegance. Pair them with high-waisted skirts or well-tailored trousers for a complete look that exudes sophistication.

Classic Coats 

The choice of outerwear is equally important to complete the demure style. A well-tailored coat in a classic cut or a cape with subtle details will add the necessary touch of luxury without drawing excessive attention.

Accessories

Accessories should be subtle and elegant. A delicate necklace, small hoops, or a simple leather bag can complete an outfit without overwhelming it. Remember, the key is balance.