Another September has arrived and with it came another Apple event - for the presentation of the new iPhone, Apple Watch and AirPods! Much was said and written, making the anticipation even greater, as Apple never disappoints us. But what did we finally see at the much-anticipated event?

As officially announced on September 9 the Apple Watch Series 10 comes bigger and with a thinner design than ever, while the Apple Watch Ultra 2 is ready even for the most demanding activities. Also, the 4th generation AirPods bring a new era in sound and comfort, the AirPods Pro 2 promise a revolutionary listening experience and the AirPods Max guarantee high-quality sound in brand new colors. Finally, the new iPhone comes with the updated iOS 18 software, while the much-anticipated Apple Intelligence will be available in beta form by the end of the fall.

Apple Intelligence

This year's Apple event was one of the most anticipated and impressive in recent years - and not without reason. This is due to the addition of artificial intelligence and the emphasis the company has placed on such features. This was evident at the event, where Apple Intelligence's AI was at the center throughout the presentation. While it may not be available at launch, it is something that creates expectations among both fans of the series and new customers.

According to the announcement, Apple Intelligence will be available on all iPhone 16 models, as well as on the iPhone 15 Pro and iPhone 15 Pro Max, with Siri and the device's language set to English (U.S. English). While some additional features and languages are expected to be added over the next year.

The updated AI feature of iOS 18 will include improved interactions between Siri and Messages, automatically generated Apple Music playlists, creation of personalized emojis, and notification categorization based on their importance. And all of this with the help of artificial intelligence.

iPhone 16 & iPhone 16 Plus | A step ahead!

Starting with the iPhone 16, we encounter the 6.1-inch Super Retina XDR OLED display, while in the Plus model, the display is similar in size to that of the iPhone 15 Pro Max - 6.7 inches. They are resistant to water and dust and are protected by even more durable Ceramic Shield Glass. The brand new A18 chip comes 2 generations after the A16 Bionic chip of the iPhone 15 and is designed to provide different levels of performance regarding artificial intelligence and features - sending the iPhone into a new era.  

Additionally, the new models feature a new action button, just like the iPhone 15 Pro, which replaces the mute switch and provides multiple control options - including camera, flashlight, translation, and shortcuts.

While they also feature an exclusive camera shutter button, which allows you to easily take photos and videos, zoom in, and make the necessary adjustments for the perfect shot. This button is touch-sensitive and can perform different functions. Pressing it lightly can focus, and then pressing it fully will take a photo. Holding it down for a few seconds will also start video recording.

The new camera system consists of a vertical design with 2 "Fusion" cameras - as Apple refers to them - for the Plus and the basic model, featuring a main sensor of 48MP and a telephoto lens with zoom up to 2x. This new Ultra Wide camera with autofocus provides more detailed and focused information in photos and videos.

Finally, the battery in the new iPhone 16 and iPhone 16 Plus reaches 22 and 27 hours of video playback, respectively. This ensures even faster wired and wireless charging in less time.

The new iPhone 16 and iPhone 16 Plus will be available in 5 vibrant colors — Ultramarine (blue-purple), Teal (light green), Pink (fuchsia), White (white) and Black (black).

iPhone 16 Pro & iPhone 16 Pro Max | Stronger than ever!

The Pro models are getting even bigger, as the iPhone 16 Pro is set to feature for the first time a 6.3-inch Super Retina XDR OLED display, and the iPhone 16 Pro Max will have a 6.9-inch display. With the powerful A18 Pro chip, it offers improved CPU and GPU, advanced video and photo features such as Camera Control, and delivers the best graphics performance for gaming.

Yet, Apple may take the iPhone to an even higher level in terms of photography and video with the Pro models, which feature a triple-camera system with a 48MP main sensor, 48MP ultra-wide, and 12MP telephoto, while the optical zoom can reach up to 5x. The new Pro models elevate video recording to a whole new level with Dolby Vision 4K 120 fps, while the experience is complemented by Audio Mix, which allows customization of how voices sound in videos, using three different voice options.

Fun fact: The new music video by The Weeknd was shot with an iPhone 16 Pro!

While, regarding the battery, they offer up to 4 hours of additional lifespan compared to their predecessors, with the iPhone 16 Pro Max providing up to 33 hours of video playback and the iPhone 16 Pro up to 27 hours.

The Pro models maintain their elegant character and come in 4 colors: Black Titanium (black), White Titanium (white), Natural Titanium (gold), and Desert Titanium (copper).

Apple Watch Series 10  Apple Watch Ultra 2 | Slimness & durability!

Apple and wearables have been interconnected for many years with great success, something that was confirmed by yet another event.

The presentation of the new Apple Watch Series 10 stole the show, as it is the thinnest Apple Watch ever released, combining the largest screen we have seen so far. As always, it offers valuable health data, including a new "Sleep Apnea" notification feature, which activates if breathing interruptions are detected during sleep. With new depth and water temperature sensors for every activity and even faster charging - 80% in 30 minutes, as well as new ways to personalize activities to fit individual lifestyles. It will be available in 3 colors for the aluminum version - Jet Black (black), Silver Aluminum (silver), and Rose Gold (rose gold) and in another 3 colors for the titanium version - Natural (beige), Gold (gold), and Dark Slate Gray (charcoal).

Additionally, the new Apple Watch Ultra 2 comes with a new finish, designed to withstand even the toughest conditions and activities, from running and cycling to mountaineering and diving. With a battery that lasts up to 72 hours of regular use in Low Power Mode and 2nd generation Ultra Wideband for even more accurate measurements. It will be available in Satin Black (charcoal).

AirPods 4th Generation, AirPods Pro 2 & AirPods Max | Sound to the next level!

At the Apple event, we also saw the presentation of 3 new AirPods: 

• The 4th generation AirPods come to bring a new level of comfort, with Active Noise Cancellation and better call quality with voice isolation and a new, hands-free way to communicate with Siri. They also feature an even better battery, offering 30 hours of listening with the case and 5 hours on a full charge.
• The AirPods Pro 2 are not just headphones, as they offer much more than listening. They provide the ability to easily and simply conduct a free hearing test at home, privately storing the results in the "Health" app. If the test shows mild to moderate hearing loss, there is a hearing aid function, while they provide significant hearing protection in all listening modes to prevent exposure to loud noise.

• Finally, the AirPods Max come with up to 2 times more Active Noise Cancellation, counteracting external sound. However, they provide the setting for Transparency mode at any time, allowing external noises to pass through the headphones with the press of a button. The AirPods Max are available in 5 colors - Midnight, Starlight, Blue, Orange and Purple.

Pre-orders will start in America on September 13, and one week later, on September 20, it will be available for sale online and in physical stores. All of this is for the American market, with Greece following a few days later, as usual.

Until then, you can watch the entire Apple Event here: