I think you'll agree that when it comes to the question of which is the coolest underwear brand of the last 30 years (and beyond), the answer is always the same: Calvin Klein.

The Calvins - as they have come to be known - are the underwear company that dominates our drawers and our everyday wear, because quite simply we can't imagine ourselves without them.

So I've gathered some of the reasons why we love Calvins and remain faithful to their philosophy, to find yet another excuse to enrich our collection with them.

1. They have found the magical recipe to combine self-confidence and coolness with sensuality. The high quality with comfort and the iconic minimal aesthetic that characterizes them.

2. None of their black and white campaigns go unnoticed. They are perfectly placed in their era - every time - and make you identify with the cast of stars who star in them, in a very special way. There have been many times when we girls who flirt with the age of 40, felt quite Kate Moss back in the '90s and boys respectively Mark Wahlberg. Today's generation I imagine identifies perfectly with the names of the current era.

3. The embossed Calvin Klein logo on the characteristic seams of the underwear has been copied by many, but only they have managed to make us want to wear them again and again and discreetly show them off through our clothes. Whether it's a slip, boxer or bralette.

4. They allow us to be ourselves! They don't make a fuss about their design. Simplicity, statement logo and everything else is up to us.

5. The sexiness that characterizes Calvin's is effortless, because their lines are designed to let the body speak. Simple lines that function as small frames on every body type.

6. It is the only underwear that makes you focus on the logo and the body wearing it. Nothing else comes between them.

7. Because when you spend more money on a purchase, you want the world to know it, and Calvin's don't disappoint. They give you back more than you paid for with their longevity, both in terms of quality and prestige.

8. In an era where nostalgic style is in vogue, no other brand can do it better. A Calvin Klein boxer for men or a women's string and you've given it the nostalgic stamp loudly, but also somewhat discreetly at the same time.

9. Because in an era where fashion changes at a frenzied pace, these underwear remain a constant value.

10. Because the motto "Calvins or nothing" is too strong to let it pass by us indifferently. Underwear with such a strong personality is much-needed! It's that simple!