Fashion is not limited only to trends, to the expression of people and social classes, but it adapts to today, to the needs that arise from the individual and the demands of the social whole, of energy and life in its entirety.

How is fashion influenced by sustainability?

The relationship between fashion and sustainability has undergone significant development in recent years, as consumers and companies in the fashion industry seek ways to create a sustainable and responsible sector. Sustainable fashion focuses on aspects such as environmental impact, social justice, and economic transparency.

Terms such as vegan, organic, eco-friendly, ethical, recycled, sustainable express sustainable fashion, ecological integrity, and social justice.

Sustainable Fashion "Slow Fashion" vs Fast Fashion "Fast Fashion"

Sustainable fashion brands choose materials that are more environmentally friendly, such as organic cotton, recyclable fabrics, and plant-based dyes. At the same time, they seek to reduce the impact of production by supporting local manufacturing and fair working conditions.

Materials like cotton, silk, wool, bamboo require a significant amount of water to break down and be reabsorbed into the environment. Imagine how much more water needs to be consumed for synthetic fabrics.

Which Greek brands follow this production model?

I have gathered some Greek fashion brands that create eco-friendly pieces using ethical methods, with ecological awareness and social responsibility.

By choosing pieces that fit your style, you boost your confidence while also protecting the environment with materials that "breathe".

Let's take a look together...

PCP CLOTHING

• Values: Work ethic, recycling, ocean friendly, Reuse member, Non-toxic dyes
• Prices: 30 - 70€

The PCP Clothing uses recycled or reclaimed materials in most of its clothes. In collaboration with Aquafil, Econyl® a company that collects plastics from the oceans and creates yarns - threads from them, it has created a range of clothes that has nothing to envy from fast fashion pieces.

NO THINKIN

• Values: Organic sources, recycling, trends, body love, environment
• Prices: 20 - 100€

The No Thinkin creates clothes and accessories according to trends, while being closely associated with environmental awareness. Pieces that will not only be recycled later, but will be produced with respect for the environment.

HEEL ATHENS LAB

• Values: Organic, recycling, timelessness, zero waste, minimal
• Prices: 30 - 90€

The HEEL Athens Lab manufactures ethically and sustainably women's clothing using organic cotton and recycled materials. It is committed to sustainable and slow fashion, minimal waste, and recycling. It creates timeless, high-quality garments that go beyond trends.

Of course, in the Greek market, the number of brands that follow sustainability is growing, which makes us optimistic about our future.

Definition from Wikipedia:

"Sustainability (or sustainability) is a production model that aims at the best economic outcome for both humans and the natural environment, both in the present and in the indefinite future. Its main element is the balance between the production of goods and raw materials."

"Sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs."